Havaianas
Havaianas · 2026 · Campaign
In 2026, Havaianas introduced a new sandal format, bringing the line closer to the fashion world. At the same time, the release of The Devil Wears Prada 2 created the ideal context for this connection. From this, a global launch was developed, featuring takeovers in cities such as New York City, Rio de Janeiro, London, and Madrid. The initiative included products licensed by Disney and was distributed worldwide, positioning the campaign at the intersection of fashion, culture, and lifestyle.
CREDITS Agency - ASIA Publicidade Customer: ALPARGATAS HAVAIANAS CEO - Sérgio Brandão CCO - Vico Benevides CSO - Carla Sá ECD - Rafael Genu DC - Leticia Haag, Manoel Michael Creation - Vico Benevides, Renato Jardim, Rafael Genu, Manoel Michael, Leticia Haag Design - Manoel Michael, Paulo Rogério Puffer typography And Illustrations - Manoel Michael 3D - Studio Pond Head of Strategy - Maysa Tatikava Motion Graphics - Murilo Pontes Media/Partner - Rodrigo Carmo e Matheus Klein Atendimento - Fabio Lyra Production - INDEX Conectada Fotografia de Moda - MAR+VIN Fotografia de Still - Xico Buny