Ampère

Ampère · 2025 · Branding

Ampère is a brand concept that reimagines coffee as a symbol of impulse and recharge.Inspired by batteries and energy systems, the brand connects the ritual of drinking coffee to the act of re-energizing. The design stems from the metaphor between energy and coffee, using industrial and technical elements as its formal foundation. Proportions, grids, and typography follow a functional logic. In essence, the project stands as a visual translation of the energy that fuels everyday life.